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This is the flagship feature of Notion 3.3 and one of the biggest releases of the year.
Custom Agents are essentially virtual team members that run 24/7 in your Notion workspace. Set up their rules and triggers, and they keep working autonomously — no babysitting, no prompting. Routing bugs, answering team questions, updating docs, generating weekly reports — Agents handle the repetitive work.
The best part: no coding required. Non-technical users can build them too. Multi-user collaboration and multi-model switching are both supported.
For real-world use cases, check out Custom Agent practical examples — 7 automation scenarios from beginner to advanced.